Could Microsoft Dynamics find its best use yet through Linkedin
Microsoft announced its desire to acquire LinkedIn in June 2016. Microsoft placed a huge bet on its Dynamics with the Customer Relationship Management (CRM) foundation. The deal was risky but Microsoft managed to buy the professional social network for $26.2 billion. The initial vision focussed on how to expand its engagement with business professionals that lay across LinkedIn, Dynamics and Office365.
Jeff Wiener, the CEO of LinkedIn addressed her LinkedIn employees in an open letter stating how they would continue to work on growing LinkedIn and creating value for its members and customers. Jeff also said that over the coming months, they would integrate products to leverage Microsoft’s scale like extending the reach of the sponsored content across the Microsoft properties, availability of LinkedIn learning on Office 365, trying to redefine the social selling through using the combination of Sales Navigator and Dynamics 365 etc.
The crucial change needed was to move LinkedIn employees from Google Apps to Office and Dynamics 365. CEO Satya Nadella commented on how this acquisition would connect the world’s leading professional cloud with professional network to create and connect intelligent and productive experiences.
Microsoft Dynamics has found its best use through LinkedIn.
Now, LinkedIn is used as a recruitment engine and lead generation for the Microsoft’s enterprise products. Microsoft has linked Dynamics 365 (InsideView aggregates data) and LinkedIn Sales Navigator tool (public profile data) to provide access to the sales people about its database of more than 500 million users.
The LinkedIn for Microsoft Dynamics CRM application allows one to view their LinkedIn information consisting of contacts, leads, accounts and opportunities, directly in the Dynamics CRM. Installing the application saves the consumer from the problem of switching between multiple tabs and browsers for gathering key profile, activity information, leads and connection.
LinkedIn has always been one of the most important tools in the sales rep toolkit, even more than the internal CRM solution. LinkedIn account is all about having up-to-date information about contacts, connections to them for gaining references, online communities etc. With its merger with Microsoft, the InsideView or Insights in CRM has increased its potential.
The customer experience has been enhanced drastically by being able to selectively track the conversations of LinkedIn in CRM. it also helps that the connections of employees to the individuals within LinkedIn can be viewed by everybody.
Earlier, CRM solutions contained bad data. CRM users were wading through bad data, but linking them with a professional self-maintained source of customer and prospective data collector LinkedIn, cleared the redundant, outdated and trivial data. Active LinkedIn profiles always have the up-to-date, accurate and deepest information available for contacts in business.
Recruiters using both the LinkedIn and Dynamics CRM get the more benefits than the sales rep. An organization can engage their employees more effectively by connecting them together on the basis of their engagement levels, strengths and interests.
Cost is saved and higher employee engagement is seen since Microsoft has integrated LinkedIn under its umbrella. It provides the ability to sync with Outlook, track the internal communications going on, integrate the payroll etc. The new tool had enabled the HR team to recruit, source and retain the employees while referring to the data inside LinkedIn.
There is huge potential in Microsoft and LinkedIn working together for impacting STEM skills gap. The Economic Graph has provided a fresh platform of information for fuelling the Azure-based applications.
This merger has enabled the next generation to acquire tools for participating in the digital revolution via their skills.